City Innovations
Industry Focus
Geographic Focus
City Innovations is a Product Innovation and Venture Studio headquartered in Grand Rapids, Michigan, that specializes in guiding corporate innovators and startups towards rapid growth using Silicon Valley techniques and methodologies. Founded after the founder's experience with a failed Silicon Valley startup, the studio was born from the mission to help ventures 'build the right thing, not just build the thing right.' The organization originated from both Big 4 consulting experience (KPMG) and Silicon Valley startup knowledge. City Innovations positions itself as a 'Market Traction Company' rather than a traditional product shop, marketing agency, or innovation firm—laser-focused on helping clients turn ideas into real traction: real customers, real revenue, and real momentum. The studio emphasizes a 'Traction First Mindset,' prioritizing traction, product-market fit, and sustainable growth before scaling. City Innovations operates with dual practice areas: a Corporate Innovation practice serving established companies and a Startup practice serving early-stage ventures. The studio has been rated as a Top 5 Venture Studio and has worked with major companies including Herman Miller, Haworth, Miller Knoll, Steelcase, and Whirlpool. Collectively, the team has influenced, coached, and developed hundreds of successful ventures, product launches, and startups across dozens of industries. The studio's core methodology centers on the Market Validation Funnel, a systematic and repeatable approach to creating successful ventures that increases odds of success in a world where 9 out of 10 startups fail.
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