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Redefine

Venture Studio
Amsterdam, Netherlands

Industry Focus

AI and TechnologySustainabilityMobilityEdTechEnterprise SolutionsConsumer ProductsGreen TechnologyUrban InnovationEvent Technology

Geographic Focus

Amsterdam, NetherlandsEuropeGlobal (remote participation enabled)Multiple cities worldwide

Redefine is a membership-based venture studio based in Amsterdam that transforms professionals from advisors into builders through an event-driven methodology. Operating as a collaborative innovation platform, Redefine builds ventures through hybrid events that combine in-person collaboration with remote expertise. The studio operates across three specialized membership roles: Angels (provide strategic oversight and capital), Imagineers (orchestrate execution and manage projects), and Experts (deliver focused specialized expertise). Through co-creative events, this integrated system creates real ventures for real clients, with members earning immediate compensation while securing equity in every business built together. The studio leverages AI as fundamental to its process, building its methodology around AI rather than treating it as an add-on. Redefine's democratic, bottom-up approach ensures everyone contributes and earns equity shares based on impact, creating a community of 500+ entrepreneurs, business leaders, and industry pioneers.

Portfolio

4 Companies