The Main Ingredient
Industry Focus
Geographic Focus
The Main Ingredient is a business innovation agency and venture studio based in Amsterdam that helps companies improve through proven methods and AI-powered solutions. Founded in 2015, they co-found ventures with corporate innovation labs and launch their own startups. The studio focuses on creating positive-impact solutions by setting ambitious goals, valuing honesty and transparency, and working in close-knit teams. They employ a 'Scan. Build. Grow.' methodology combining product design, development, strategy, and lean startup principles. The studio has transitioned to a more flexible, hands-on approach focusing on AI-first product development while maintaining collaboration with corporate partners and independent startups. Their mission is to identify the 'main ingredient' - the core solution or problem - for each specific case they work on.
2015
7 Companies
2
3X Higher