R/GA Marketing Tech Venture Studio
Industry Focus
Geographic Focus
R/GA Marketing Tech Venture Studio is a specialized venture program created in partnership with Interpublic Group (IPG) and Snap Inc., focused on identifying and supporting emerging companies revolutionizing marketing technology and mobile advertising. The program leverages artificial intelligence, machine learning, and emerging technologies to help startups improve the creation and delivery of mobile marketing experiences. As part of R/GA Ventures' broader ecosystem, which has invested in nearly 190 companies across 35 sector-focused venture studios since 2013, the Marketing Tech program provides not only financial capital but also direct access to R/GA's world-class creative, design, technology, and strategic consulting services, as well as the extensive agency networks of IPG and partnership opportunities with Snap Inc. The program emphasizes business development, commercial partnerships, pilots with major brands, and preparing startups for successful fundraising. Portfolio companies gain access to industry-leading marketing and advertising expertise, global client relationships, and strategic mentorship from senior leaders across R/GA, IPG's operating companies, and Snap Inc.
2017
9 Companies
3
3X Higher