Mamazen Startup Studio
Industry Focus
Geographic Focus
Mamazen is Italy's first startup studio, founded in Turin in 2017 and operational since July 2018. Mamazen builds brick-and-mortar, software-enabled startups from scratch that breathe life into the real economy, focusing on digital transformation for European micro-businesses and SMEs. Unlike incubators or accelerators, Mamazen creates 2-4 startups annually through a rigorous 4-month validation process, following standardized methodologies inspired by samurai philosophy and Zen principles. The name combines 'Mama' (nurturing support for created ventures) and 'Zen' (orderly, clean approach). Mamazen pioneered the Dual Entity Model in Italy, separating the Studio (Mamazen) from the investment holding (IH1) to reduce investor risk and simplify governance. Their startups help small businesses optimize processes, acquire and manage customers, and improve customer experiences through plug-and-play digital platforms. Mamazen builds ventures focused on real-world operations and networks of professionals rather than pure technology plays, creating tangible economic value in sectors where 99% of EU businesses operate but 50% haven't embraced digital opportunities.
2017
6 Companies
2
3X Higher