Innovation Department
Industry Focus
Geographic Focus
Innovation Department is a tech-empowered startup studio that builds the brands of the future, with a focus on wellness and direct-to-consumer companies. The studio uses a platform-based company-building approach where each brand leverages shared resources including engineering, design, finance, legal, and human resources while maintaining dedicated growth and operations teams. Founded initially as a general studio incubating startups, Innovation Department evolved into a holding company model that builds wholly-owned wellness brands from the ground up. The studio reduces time to product-market fit through proprietary acquisition engines, owned-media assets including 600,000+ newsletter subscribers under Valyrian Media, and diversified distribution channels. The studio operates with a finance-first mindset focused on cash flow and managing toward profitability rather than aggressive venture-backed growth.
2015
6 Companies
2
3X Higher