Comparison Terms
Corporate Venture Studio
Also Known As
Corporate StudioEnterprise Venture Studio
A corporate venture studio is a venture studio operated by or in partnership with a large corporation, building startups that often align with the corporation's strategic interests or leverage its assets.
What is a Corporate Venture Studio?
Corporate venture studios are company-building arms of large corporations. They combine the startup-building methodology of venture studios with the assets and strategic interests of corporations.
Why Corporations Build Studios
- Innovation: Build products corps can't build internally
- Exploration: Test new markets/technologies
- Talent: Attract entrepreneurial employees
- Returns: Financial upside from successful startups
- Strategy: Create options for acquisition/partnership
Corporate Studio Models
- Internal: Fully owned and operated by corp
- Partnership: Corp partners with independent studio
- Hybrid: Corp provides assets, external team operates
Corporate Assets Leveraged
- Customer relationships
- Data and insights
- Distribution channels
- Brand credibility
- Technical infrastructure
- Domain expertise
Examples
- BCG Digital Ventures: BCG-affiliated
- Commerzbank Main Incubator: Banking focus
- BMW Startup Garage: Mobility focus
- Kamet (AXA): Insurance focus
Corporate vs Independent Studios
| Aspect | Corporate | Independent |
|---|---|---|
| Thesis | Strategic alignment | Open |
| Assets | Corp resources | Studio resources |
| Speed | Slower (corp approval) | Faster |
| Exit Options | Strategic acquirer ready | Open market |
Example Usage
“The corporate venture studio built three fintech companies leveraging the bank's customer base.”
Real World Examples
BCG Digital VenturesKametBMW Startup Garage